Content Marketing Institute has a mantra they preach: “Don’t Build on Rented Land.” What exactly does that mean? It means you should never make a social media profile on a platform that you have no control over the centerpiece of your content marketing strategy. Why not? Because the future is unpredictable, and there’s no guarantee…
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Launching a shiny new website is an exciting time. You may think once that is done just sit back and watch the web traffic roll in, right? Well, that’s not going to happen, not at least until you get local search engines to help you, as you would most definitely need quality vendors to help…
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At Kolbeco, our humans are who make us so wonderful. None of us are exactly alike, you certainly won’t find any carbon copy employees here. Our personalities, interests, hobbies and skills all vary, and that’s what makes us a truly unique bunch. What we all do have in common is our passion for our creating…
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Readability wasn’t a word that was thrown around much back in my creative writing department at college, but if you asked I probably would have said I was pretty good at it. My professors and classmates liked my writing, what more was there to it? However, once I switched from writing stories to writing articles,…
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Your website. It’s the 24/7, always-on, always-ready-to-tell-your-story platform. It’s the first place people go when they consider whether to do business with you. There’s a lot riding on the success of your website, but how do you know if you’re doing it right? When clients approach us about building a new website, we’ve found that…
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“An ounce of prevention is worth a pound of cure” – Benjamin Franklin Recently a company brought me 7 hacked WordPress websites, UUGGHH!!! This was no easy task and it took a week to get all sites cleaned and secure. The thing to know is; this could have been avoided with a few simple regular…
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If you’re a website administrator, chances are you’ve gotten one of those generic sales pitch emails that try to sell you a one-size-fits-all SEO package. We recently received one for our site www.streetpartyrun.com. Alisha was kind enough to analyze our site, or so she says. Let’s turn the tables a little bit and address some…
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Developing and launching a beautiful new mobile-friendly website is a great start. However, if you do not have a plan for ongoing content creation that lovely new website will not continue to deliver a ROI in the form of website traffic. Most likely traffic will tank a month or two after its newness wears off. …
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Switching careers is a scary thing. To admit (out loud) “I don’t know the answer” or “I don’t know how to do that.” To look sub-par or try something new. To question the four walls around us that keep us comfortable and safe and protect us from the unknown. Yeah, it’s all scary. But if you accept that…
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For many brands, your website is one of your biggest assets. It shows personality, authority and dependability. In many cases, it may even be your first impression for a new customer. So what happens when your site gets hacked and used against you? All of a sudden, that once stable asset is a liability, and a nightmare.…
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