Just one more episode ….. We’ve all been there. You know you should be going to bed, doing laundry, hitting the gym, or engaging in something more constructive that gluing your eyeballs to a screen. But we can’t help ourselves. We’re in the age of binging on some new television series everyone is buzzing about,…
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Kolbeco has once again been named to St. Louis Small Business Monthly’s (SBM) list of the top PR firms in the region. Each year the magazine’s readers, which include founders, presidents, CEOs and top executives of privately held firms in the greater St. Louis area vote to identify the best PR firms. This is Kolbeco’s…
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Whether you have 0 or 100 dedicated marketing employees, your marketing team is probably not as large as you think it needs to be. I am confident that’s true because it’s something we have heard from marketers in companies of all sizes. And to varying degrees, they’re probably all right. After all, the exponential growth…
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You know you need marketing help. You have a long-term vision for what your company can become, but you don’t have the time, or the people, or both to get it off the ground. So what’s holding you back? If you’re like a lot of business owners or marketing directors we meet with regularly, you’re…
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St. Louis Small Business Monthly (SBM) has named Kolbeco a finalist in the 2017 Best in Business Awards for Best PR Firm. This is the eighth year in a row that Kolbeco was included on the list, and the third time the firm has received a finalist award. The Best in Business feature is a…
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Readability wasn’t a word that was thrown around much back in my creative writing department at college, but if you asked I probably would have said I was pretty good at it. My professors and classmates liked my writing, what more was there to it? However, once I switched from writing stories to writing articles,…
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We are all motivated by different things, big and small. That’s what makes the world go ‘round, right? That’s also what drives a big part of marketing; finding out what motivates people. I recently found out that motivation can start small but turn into a much larger, and deeper, commitment. A commitment to myself, to…
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Dear Diary, Don’t think what I’m about to say is crazy, as if me conversing with blank pages isn’t crazy enough, but this is very important. There is another Darren out there, one who happens to have an array of emotions, a crazy sense of style and superhero powers depending on the time of day.…
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Imagine the scene. I’m in the car with my mother, traveling to our destination, when we both realize we’re lost. While being lost may seem like something stressful or frightening to most people, my mother isn’t most people. Her reaction to having no clue where we were: “Pretend we’re on vacation!” What in the heck…
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Last year I wrote a blog with my social media predictions for 2016. I recently went back and reread them, and I’m actually feeling really great about my predictions. I think I have a knack for this and could set up shop somewhere, charging $100 an hour to read tea leaves and gaze into a…
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