Life and business lessons show up in some of the most unusual ways. A new one recently emerged for me after watching the 24 hours of Le Mans, the perennial auto race in France. What unfolded in the closing minutes of the 2016 Le Mans 24 was not only remarkable, but now serves as a principle,…
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When approaching marketing collateral, web or advertising pieces, copy will play an important role. What you say, and how you say it, can make or break your piece. It can affect the designer and how they interpret what you want to convey from a visual aspect. It can also effect how audience receives the information…
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