Content Marketing Institute has a mantra they preach: “Don’t Build on Rented Land.” What exactly does that mean? It means you should never make a social media profile on a platform that you have no control over the centerpiece of your content marketing strategy. Why not? Because the future is unpredictable, and there’s no guarantee…
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Earlier this year, Warner Brothers launched a sequel to their popular 1996 movie Space Jam. Bugs and the usual suspects from the Looney Tunes gang were back, but legendary baller Michael Jordan was replaced by Lebron James and the original bad guy, Mr. Swackhammer, was usurped by a character called Al-G Rhythm, voiced by Don…
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Let’s just start with the bad news: there’s no magic bullet for social media marketing success. There, we’ve said it. Now let’s talk about one of the biggest reasons so many marketers are dissatisfied with the results they’re seeing from their social media marketing efforts today. We’re dedicating more resources, time, and attention to social…
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LinkedIn is finally living up to the hype. Long billed as the ultimate professional network, it didn’t always feel that way. It felt more like a place people went to find a job. But little by little, LinkedIn has grown into a powerful communication tool for companies to show who they are and what they…
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Coming up with a great idea or concept for your social media and content marketing efforts takes time, critical thinking and brainstorming. After all, good strategy demands that content is engaging, speaks to your audience, and produces results for your brand. Producing those great ideas is a significant responsibility. What if there was a way…
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Some call them the good old days of crisis communications. Maybe they were for some, offering a place to hide or a quick news cycle to blow over. These good old days weren’t so long ago, and companies are still adjusting. Consider this: ten years ago when a brand faced a challenge with a product…
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Launching a shiny new website is an exciting time. You may think once that is done just sit back and watch the web traffic roll in, right? Well, that’s not going to happen, not at least until you get local search engines to help you, as you would most definitely need quality vendors to help…
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Dear Diary, Don’t think what I’m about to say is crazy, as if me conversing with blank pages isn’t crazy enough, but this is very important. There is another Darren out there, one who happens to have an array of emotions, a crazy sense of style and superhero powers depending on the time of day.…
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I’ve always had a special love of visual content in marketing. Images helping to tell a story. And the truth is, visual content is in the backdrop and forefront of our lives constantly – helping us choose a product, convey our feelings or say something about us. And in today’s ever changing technological world, visual…
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Last year I wrote a blog with my social media predictions for 2016. I recently went back and reread them, and I’m actually feeling really great about my predictions. I think I have a knack for this and could set up shop somewhere, charging $100 an hour to read tea leaves and gaze into a…
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