When we’re talking about a website the term SEO comes up a lot… Search Engine Optimization. You know what it stands for and you know that you need it, but how do you GET it? What really goes into optimizing your website for organic search? The answer is simple, and not so simple at the…
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Dear Diary, Don’t think what I’m about to say is crazy, as if me conversing with blank pages isn’t crazy enough, but this is very important. There is another Darren out there, one who happens to have an array of emotions, a crazy sense of style and superhero powers depending on the time of day.…
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I’ve always had a special love of visual content in marketing. Images helping to tell a story. And the truth is, visual content is in the backdrop and forefront of our lives constantly – helping us choose a product, convey our feelings or say something about us. And in today’s ever changing technological world, visual…
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Dear Diary, I remember just like it was yesterday: on Friday, December 13, 2013, my brother turned 26 years old. That was a great moment for him, but I was more impressed with Beyoncé’s release of her fifth studio album, self-titled Beyoncé. I must admit, I felt a bit betrayed in the moment for several…
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I was in an unfamiliar city in a historic building, exploring the space with a reporter I’d only emailed and communicated with over the phone. As we reached yet another floor, our elevator opened to a darkened space. Rows of abandoned desks were visible. A space that I can imagine was once alive with so…
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I never thought I’d say this, but I love teaching. When I’m in front of a room of professionals or students, I’m surrounded by people hungry to expose themselves to something new. That intellectual curiosity is inspiring, so I rarely turn down a request to give a presentation. My favorite moments are when I get…
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