There is an underestimated value in what can happen when tangible marketing collateral is at the forefront of a branding effort. There is something to that Mad Men approach of rolling out a piece of creative work.
The hot topic in journalism and marketing is figuring out how to appeal to Millennials these days. The problem is that 80 million people can’t all feel the same. In fact, they don’t. Yet marketers are strategizing as though Millennials have the same psychographics and belief system.
KolbeCo Marketing Resources congratulates four clients on being named to the 2014 Inc. 500|5000 list of the fastest growing companies in the United States.
At KolbeCo, we consider ourselves to be constant learners – always remaining open to new ideas and methods. It has been a key part of our success. Here is our personal tribute to the teachers who have inspired us.
Many businesses are turning away from traditional forms of marketing – direct mail and print advertisements to focus time and money on email marketing. These businesses are more willing to embrace what’s new and hot in marketing in the hopes of reaching their target audience.
Tell me I’m not the only one. It happens every time I plan an event. Picture this … you’ve done weeks of prep work, everything is set up, you and the hosts are waiting. It’s 30 minutes before start time. Right now it’s empty. There’s that brief moment where you wonder how it’s all going to go off. And then this happens…
Sometimes you are wiser to say nothing at all. And, most of the time, that discretion shows your company’s social intelligence and wisdom.
Clickbait – aka “what pageviews are made of” – has become less of a trend and moreso business-as-usual for headline writing both on and off of social media. But what is the cost to your content? Creativity? Award-winning journalist David Sheets takes on part one of our two-part series, The Debate on Clickbait.
As a curious human being, I love hearing the stories behind a business, and the stories about customers’ experiences with that business. As a marketer, I find that these stories are key in establishing a brand and creating strategy. When we begin the process, the first question I always ask is “why” – why does…
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I’ve only been a member of the Kolbeco Crew for about two months (You might wanna check with Erin Celuch to see if it’s official) and they’ve already let me in on ALL their secrets. I’m not talking about how Scott Kolbe keeps his boyish good looks. No, I’m talking about our secrets to success.…
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