I was in an unfamiliar city in a historic building, exploring the space with a reporter I’d only emailed and communicated with over the phone. As we reached yet another floor, our elevator opened to a darkened space. Rows of abandoned desks were visible. A space that I can imagine was once alive with so…
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As we prepare to flip the calendar to January and the start of a new year, we take a look back at our most popular blogs of 2015. Create raving fans for your brand Brand ambassadors and advocates are the biggest cheerleaders for your business, and will scream from the rooftops how much they love…
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What do you think of when you hear the term “Ironman?” Personally, I didn’t used to have a very favorable impression of Ironman. After all, I saw their name on cheap sunglasses and watches at discount retailers, and even saw them associated with earbuds (which, by the way, you aren’t allowed to use in an…
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It was a great product. I had used it for years. It kept my crazy hair smooth and smelled good too. At the store, I always knew where my beloved big orange bottle of shampoo would be. Then one day, the unthinkable happened. They changed the packaging! I knew the brand, but didn’t know what…
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Make 2015 the year your marketing goes beast mode and attend the 54th Annual AMA Conference at the St. Louis Zoo on February 20. Our own Jeremy Nulik will be acting as Master of Ceremonies for the event.
I’m not reviewing ads this year. And it’s not because I lack opinions. But there are not new things to say about them. We have already heard commentary from Buzzfeed, ad agencies and pundits. We even know what the feminist bookstore owners from Portlandia think (and their thoughts are brilliant). Instead, I developed a few…
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The three steps to more effective networking come from none other than Vanilla Ice: Stop. Collaborate and listen.
Some big changes happened in 2014 regarding St. Louis media. And one of the biggest moves that we know will affect us here at Kolbeco is Virginia Kerr’s decision to leave Great Day St. Louis. Over the past years, we have gotten to know Virginia as more than an excellent journalist. It turns out the…
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For all of the criticism of the media (and media should be criticized), there is no reward when they perfectly deliver a story – that is just the expectation. Don’t do these things unless you want to piss off the media.
For the third year, KolbeCo has been named to St. Louis Small Business Monthly’s annual list of the area’s best marketing firms.
