Tag: marketing St. Louis

Erica’s Social Media Hopes, Dreams and Aspirations

Last year I wrote a blog with my social media predictions for 2016. I recently went back and reread them, and I’m actually feeling really great about my predictions. I think I have a knack for this and could set up shop somewhere, charging $100 an hour to read tea leaves and gaze into a…
Read more

Memory…All alone in the Moonlight…: 2016 Reflection

It’s fair to say that the Kolbeco team resides in a realm of organized chaos. This past year proved to be no different for members of the agency with new clients, new employees and new dogs. There are times when things get ruff around the office, no pun intended, but these creatives always manage to…
Read more

What the heck is a Hatchimal?

Every year, it seems there’s a hot toy that every kid has to have. Remember the days of the Cabbage Patch Kid? The Furby? How does a toy become the “it” thing on a kid’s Christmas list, anyway? This year, that hot toy is the Hatchimal. What in the H-E-Double-Hockey-Sticks is that??  For anyone with…
Read more

Put Down the Selfie Stick

There we were, sitting on the edge of the cliff overlooking Horseshoe Bend in Northern Arizona, trying to get just the right angle to fit both of us in the frame and get some of the scenery in the background. One stretch in the wrong direction or one misstep could have sent us careening down…
Read more

Why I Willingly Spent 1 Hour in Jail

Being a mom is such a wonderful journey of love, laughter, tears and fears. I find the scariest part of being a mom is the unknown. Not knowing what lies ahead for my kids, whether good or bad it’s definitely my biggest challenge. Not that I am obsessing over this daily, but I can’t help…
Read more

Kolbeco Named Among Best Marketing Firms in St. Louis for the Sixth Year

It’s an exciting honor to be named to the St. Louis Small Business Monthly’s annual list of the area’s Best Marketing Firms for the Sixth Year! More than 200 firms were nominated to the list, but only 26 were selected. “Being named to the Best Marketing list is in itself an honor, but making the…
Read more

Quit Your Obsession with Marketing to Millennials

I’m not a typical Millennial. At 24 years old, I purchased my first house. I pay bills with checks instead of online or automatic bill pay. And I think it’s safe to say that I am at least somewhat compassionate and am interested in helping the community, which doesn’t sound like a self-entitled narcissist like…
Read more

You Never Know What You Can Do Until You’re Asked…

Guest blog by one of our favorite humans, Dan Duffy.  “Just how fast can you edit?” Erica had managed to ask me a question I’d never had to answer. “The Bus Tour is back, and they want you on the road to get videos turned around quickly.” The Bus Tour refers to an adventure that…
Read more

Multi-tasking, strength or weakness?

I can remember being in a job interview and the question is asked… “What do you consider to be your strengths?” At the time, I had always prided myself in a particular strength, one that I always felt had a lot of value in an organization, and made me more efficient in my work. My…
Read more

Branding From Three Perspectives

The other day at the coffee shop I overheard a conversation between two business owners. They were talking about having a new “brand” designed. It didn’t take long for me to figure out that they were really talking about their logo. They discussed the fact that their “brand” looked tired and out of date. As…
Read more