It happens to all business leaders. You begin to get a nagging feeling in your gut about your symbolic emblem, the diamond in your crown — your logo. Perhaps it seems a little worn out, or maybe you’re the one who’s tired of it. Could it be “time”? Whether it’s been in place for generations,…
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Marion Mitchell Morrison. What does that name mean to you? Does it sound tough or heroic? What if I told you that Marion is really John Wayne? That’s right, folks. Marion was his given name but it didn’t quite convey the cowboy, rough-rider style that “the Duke” was known for, so a name change was…
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Countless times over my twenty plus years in this field I have run into a common issue – as have many of my colleagues and peers. Companies not owning, or being aware of the need for having, vector file formats of their logos. And the calls usually go the same when I have to call…
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We are all motivated by different things, big and small. That’s what makes the world go ‘round, right? That’s also what drives a big part of marketing; finding out what motivates people. I recently found out that motivation can start small but turn into a much larger, and deeper, commitment. A commitment to myself, to…
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You still see them every so often – those old, unique fast food buildings. Remember when you didn’t have to see the sign to know where you were? The shape and color of the building told you whether it was Taco Bell, McDonald’s, Pizza Hut or Jack in the Box. You spotted the building while…
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It happens to all of us at some point. We get in a funk, whether it be an emotional, physical, mental or work related, these funks are bound to happen at some point. Our friend Dan Duffy recently wrote a Huffington Post article about his case of writers block that lasted him nearly 6 months.…
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Dear Diary, Don’t think what I’m about to say is crazy, as if me conversing with blank pages isn’t crazy enough, but this is very important. There is another Darren out there, one who happens to have an array of emotions, a crazy sense of style and superhero powers depending on the time of day.…
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I’ve always had a special love of visual content in marketing. Images helping to tell a story. And the truth is, visual content is in the backdrop and forefront of our lives constantly – helping us choose a product, convey our feelings or say something about us. And in today’s ever changing technological world, visual…
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Erica Skrivan interviewed on the Topic of Marketing NOT Advertising on Bastards of Art Podcast From The Podcast: Jonathan and Matt explain how to understand how to funnel your online content into real world meetings. It doesn’t have to feel so confusing. Ever wonder what to post online to get people purchase your wares?Turn your…
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I have thousands of pictures on my computer; vacations, school plays, birthday parties. I’m not in 95% of them. I think that’s a reality for a lot of moms, and I’ve accepted my role as the designated family photographer. But I started to notice something else; I had no clue what was happening in some of the…
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