Countless times over my twenty plus years in this field I have run into a common issue – as have many of my colleagues and peers. Companies not owning, or being aware of the need for having, vector file formats of their logos. And the calls usually go the same when I have to call…
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We are all motivated by different things, big and small. That’s what makes the world go ‘round, right? That’s also what drives a big part of marketing; finding out what motivates people. I recently found out that motivation can start small but turn into a much larger, and deeper, commitment. A commitment to myself, to…
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You still see them every so often – those old, unique fast food buildings. Remember when you didn’t have to see the sign to know where you were? The shape and color of the building told you whether it was Taco Bell, McDonald’s, Pizza Hut or Jack in the Box. You spotted the building while…
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It happens to all of us at some point. We get in a funk, whether it be an emotional, physical, mental or work related, these funks are bound to happen at some point. Our friend Dan Duffy recently wrote a Huffington Post article about his case of writers block that lasted him nearly 6 months.…
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Dear Diary, Don’t think what I’m about to say is crazy, as if me conversing with blank pages isn’t crazy enough, but this is very important. There is another Darren out there, one who happens to have an array of emotions, a crazy sense of style and superhero powers depending on the time of day.…
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I’ve always had a special love of visual content in marketing. Images helping to tell a story. And the truth is, visual content is in the backdrop and forefront of our lives constantly – helping us choose a product, convey our feelings or say something about us. And in today’s ever changing technological world, visual…
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I have thousands of pictures on my computer; vacations, school plays, birthday parties. I’m not in 95% of them. I think that’s a reality for a lot of moms, and I’ve accepted my role as the designated family photographer. But I started to notice something else; I had no clue what was happening in some of the…
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Imagine the scene. I’m in the car with my mother, traveling to our destination, when we both realize we’re lost. While being lost may seem like something stressful or frightening to most people, my mother isn’t most people. Her reaction to having no clue where we were: “Pretend we’re on vacation!” What in the heck…
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Last year I wrote a blog with my social media predictions for 2016. I recently went back and reread them, and I’m actually feeling really great about my predictions. I think I have a knack for this and could set up shop somewhere, charging $100 an hour to read tea leaves and gaze into a…
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It’s fair to say that the Kolbeco team resides in a realm of organized chaos. This past year proved to be no different for members of the agency with new clients, new employees and new dogs. There are times when things get ruff around the office, no pun intended, but these creatives always manage to…
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