I’m not a typical Millennial. At 24 years old, I purchased my first house. I pay bills with checks instead of online or automatic bill pay. And I think it’s safe to say that I am at least somewhat compassionate and am interested in helping the community, which doesn’t sound like a self-entitled narcissist like…
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My good friend Judy Ryan likes to say that all human actions, feelings, and reactions are driven by two things, and two things alone – love and fear. When you’re in a state of love, you’re willing to be open, accepting, transparent, and vulnerable. When in fear, you’re guarded, limited, and seek protection at all…
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I was in an unfamiliar city in a historic building, exploring the space with a reporter I’d only emailed and communicated with over the phone. As we reached yet another floor, our elevator opened to a darkened space. Rows of abandoned desks were visible. A space that I can imagine was once alive with so…
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It occurred to me today that I had what I felt was a good topic series for a blog called “Why’d you do that?” to help give folks a little insight into the maddening world of a creative. For those who think we put things together with no rhyme or reason, believe it or not,…
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Something I learned in school several (many?) years ago stuck with me. One of my professors said this: “A great marketing effort starts with this one simple question, ‘what do people want?’” He then went on to talk about the fact that goods and services are then developed to give people what they want. That’s…
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March 25, 2016: St. Louis, MO –Kolbeco is pleased to announce that Kelsey Light has joined Kolbeco as a Junior Account Coordinator. In this position, Light will work with account leads, manage media monitoring and campaign implementation. “Kelsey was a great culture fit for our team. She focuses on purpose, seeking excellence and is willing to try…
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Terrible grammar, I know. Before you call the grammar police, let me explain. My business mantra is that marketing and operations are connected. What I’ve found is that the aspect of BEING is often forgotten in the world of marketing. What I mean is this: living out your brand (or failing to do so) has…
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January 14, 2016: St. Louis, MO –Kolbeco is pleased to announce the promotion of Erica Skrivan to Account Executive. In this position, Skrivan will oversee accounts, manage client relationships and campaign implementation. She will continue to focus on her areas of expertise with an emphasis on brand management and social media. “Erica has become a…
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“So, do you put these coupons here in the newspaper?” I smiled at the question, and replied, “Well, sometimes, if it makes sense for the client.” “And you do some stuff on the news, too?” “I do.” “I just don’t get it …” My then-81-year-old grandmother and I sat at her kitchen table on a…
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As we prepare to flip the calendar to January and the start of a new year, we take a look back at our most popular blogs of 2015. Create raving fans for your brand Brand ambassadors and advocates are the biggest cheerleaders for your business, and will scream from the rooftops how much they love…
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