Ambassadors are the best. I love them, and if you know what’s good for you, you should too. I wrote a blog in April 2015 (OMG I can’t believe it’s been 2 years!) about the power of ambassadors and brand advocates. Two years later I can say that this still rings true, now more than…
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Countless times over my twenty plus years in this field I have run into a common issue – as have many of my colleagues and peers. Companies not owning, or being aware of the need for having, vector file formats of their logos. And the calls usually go the same when I have to call…
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“An ounce of prevention is worth a pound of cure” – Benjamin Franklin Recently a company brought me 7 hacked WordPress websites, UUGGHH!!! This was no easy task and it took a week to get all sites cleaned and secure. The thing to know is; this could have been avoided with a few simple regular…
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We are all motivated by different things, big and small. That’s what makes the world go ‘round, right? That’s also what drives a big part of marketing; finding out what motivates people. I recently found out that motivation can start small but turn into a much larger, and deeper, commitment. A commitment to myself, to…
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It happens to all of us at some point. We get in a funk, whether it be an emotional, physical, mental or work related, these funks are bound to happen at some point. Our friend Dan Duffy recently wrote a Huffington Post article about his case of writers block that lasted him nearly 6 months.…
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I’ve always had a special love of visual content in marketing. Images helping to tell a story. And the truth is, visual content is in the backdrop and forefront of our lives constantly – helping us choose a product, convey our feelings or say something about us. And in today’s ever changing technological world, visual…
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I have thousands of pictures on my computer; vacations, school plays, birthday parties. I’m not in 95% of them. I think that’s a reality for a lot of moms, and I’ve accepted my role as the designated family photographer. But I started to notice something else; I had no clue what was happening in some of the…
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Imagine the scene. I’m in the car with my mother, traveling to our destination, when we both realize we’re lost. While being lost may seem like something stressful or frightening to most people, my mother isn’t most people. Her reaction to having no clue where we were: “Pretend we’re on vacation!” What in the heck…
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Last year I wrote a blog with my social media predictions for 2016. I recently went back and reread them, and I’m actually feeling really great about my predictions. I think I have a knack for this and could set up shop somewhere, charging $100 an hour to read tea leaves and gaze into a…
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In our 17 years in business, Kolbeco has worked with a number of companies, big and small. Through all of that we have found some common themes and attitudes among the most successful. They mess up. A lot. Everyone makes mistakes, but the successful business people seem to accept the mistake and move on. They…
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