Readability wasn’t a word that was thrown around much back in my creative writing department at college, but if you asked I probably would have said I was pretty good at it. My professors and classmates liked my writing, what more was there to it? However, once I switched from writing stories to writing articles,…
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Dear Diary, Have you heard about the hottest trend in the marketing industry? Many companies are gaining confidence about using this strategy, but most have yet to explore it. Regardless, it’s continuously gaining popularity among consumers. What is this fascinating thing, Diary? It’s influencer marketing. What is Influencer Marketing? Influencer marketing is the action of…
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I’m sure 80% of you just cringed while reading that subject line, and probably only clicked on this blog to hate me. It’s a bold statement, especially coming from a Cardinals fan, but I fully stand by my statement: It’s time to stop hating the Chicago Cubs – because it will help your business. Now,…
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All entrepreneurs start their business with a passion for what they do, and a vision for what that business could become. Perhaps it’s a dream to forge a new path in an industry, develop a life-changing product, or somehow follow in the footsteps of someone you admire. Regardless of the reason, at some point you…
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When we’re talking about a website the term SEO comes up a lot… Search Engine Optimization. You know what it stands for and you know that you need it, but how do you GET it? What really goes into optimizing your website for organic search? The answer is simple, and not so simple at the…
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Ambassadors are the best. I love them, and if you know what’s good for you, you should too. I wrote a blog in April 2015 (OMG I can’t believe it’s been 2 years!) about the power of ambassadors and brand advocates. Two years later I can say that this still rings true, now more than…
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Countless times over my twenty plus years in this field I have run into a common issue – as have many of my colleagues and peers. Companies not owning, or being aware of the need for having, vector file formats of their logos. And the calls usually go the same when I have to call…
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“An ounce of prevention is worth a pound of cure” – Benjamin Franklin Recently a company brought me 7 hacked WordPress websites, UUGGHH!!! This was no easy task and it took a week to get all sites cleaned and secure. The thing to know is; this could have been avoided with a few simple regular…
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We are all motivated by different things, big and small. That’s what makes the world go ‘round, right? That’s also what drives a big part of marketing; finding out what motivates people. I recently found out that motivation can start small but turn into a much larger, and deeper, commitment. A commitment to myself, to…
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You still see them every so often – those old, unique fast food buildings. Remember when you didn’t have to see the sign to know where you were? The shape and color of the building told you whether it was Taco Bell, McDonald’s, Pizza Hut or Jack in the Box. You spotted the building while…
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