There are more ways to tell a story today than ever before. The digital world has allowed us many platforms and technologies to connect with our audience, which is the whole point of telling a story! Your goal as a storyteller is to build a bridge and invoke some sort of emotional response. In many…
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If you work with me for a while, you’ll grow to learn that I have a favorite question, and that question is: “Why?” There are a couple of primary reasons for the power of why. First of all, I’m a curious person by nature (and there’s a big difference between curiosity and being nosy, but…
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In our second edition of Kolbeco RAPIDFIRE, we did something a little different. We filmed a little video to introduce you to another special Kolbeco employee. To celebrate Erin Celuch’s 10 years at Kolbeco, we sat down for a little chat to get to know our colorful, sarcastic, talented, magical and wonderfully witty art director.…
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Everyone pictures being engaged as Pinterest-perfect. You’re marrying the love of your life, you get to fulfill the dreams and ideas you’ve had since you were a little girl. In reality, I’ve found that planning a wedding often feels like running a business, and that requires budgeting, delegating tasks, and even legal processes as you…
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At Kolbeco, there are certain things in PR we like to keep Old School. No, I don’t mean listening to some 80’s R&B on a tape deck. We’re not drawing out branding strategies on a Lite-Brite. And none of us is wearing Parachute Pants (at least TO the office). Here, Old School means honoring the…
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Some call them the good old days of crisis communications. Maybe they were for some, offering a place to hide or a quick news cycle to blow over. These good old days weren’t so long ago, and companies are still adjusting. Consider this: ten years ago when a brand faced a challenge with a product…
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“When I was your age, we didn’t type our signature in an email, we WROTE it, with a pen, in CURSIVE. And we liked it!” My, how things have changed. Gone are the days of pen to paper. Now I’m typing emails to people and signing my name with a cute font in a pretty…
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Launching a shiny new website is an exciting time. You may think once that is done just sit back and watch the web traffic roll in, right? Well, that’s not going to happen, not at least until you get local search engines to help you, as you would most definitely need quality vendors to help…
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At Kolbeco, our humans are who make us so wonderful. None of us are exactly alike, you certainly won’t find any carbon copy employees here. Our personalities, interests, hobbies and skills all vary, and that’s what makes us a truly unique bunch. What we all do have in common is our passion for our creating…
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St. Louis Small Business Monthly (SBM) has named Kolbeco a finalist in the 2017 Best in Business Awards for Best PR Firm. This is the eighth year in a row that Kolbeco was included on the list, and the third time the firm has received a finalist award. The Best in Business feature is a…
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