Most of the time, when I talk about a brand making an emotional connection, I’m concerned with connecting to a chosen audience. But what about you, a business leader, being emotionally connected to your own brand? After all, it all starts with you and your team, believing in your brand promise, living it each day,…
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If the woman with snakes crawling out of her bra does not do the trick for you, then just scroll on. You have your choice of ill-fitting bikini-clad men who opted out of the Brazilian wax or every permutation of the permed mullet hairstyle you can imagine. There are over 1900 pages on People of Walmart,…
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What do you think of when you hear the term “Ironman?” Personally, I didn’t used to have a very favorable impression of Ironman. After all, I saw their name on cheap sunglasses and watches at discount retailers, and even saw them associated with earbuds (which, by the way, you aren’t allowed to use in an…
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As a curious human being, I love hearing the stories behind a business, and the stories about customers’ experiences with that business. As a marketer, I find that these stories are key in establishing a brand and creating strategy. When we begin the process, the first question I always ask is “why” – why does…
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November 7, 2011, St. Louis – For the fourth year in a row, Kolbeco has been honored with several MarCom Awards for marketing and public relations initiatives over the past year. The international competition, which recognizes outstanding creative achievement by marketing and communications professionals, included over 6000 entries from corporate marketing departments, advertising agencies, PR…
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It’s a word that’s thrown around a lot. It’s often misunderstood, and it’s sometimes feared. But it can, and should be your best friend. What is that word, you ask? It’s STRATEGY, my friends! Strategy matters. It should always come first, and should always be present in every communication decision and tactic you consider. Without…
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