As a curious human being, I love hearing the stories behind a business, and the stories about customers’ experiences with that business. As a marketer, I find that these stories are key in establishing a brand and creating strategy. When we begin the process, the first question I always ask is “why” – why does…
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I’ve only been a member of the Kolbeco Crew for about two months (You might wanna check with Erin Celuch to see if it’s official) and they’ve already let me in on ALL their secrets. I’m not talking about how Scott Kolbe keeps his boyish good looks. No, I’m talking about our secrets to success.…
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We recently met with a prospective client that was referred to us by one of St. Louis area’s talk radio stations. We are always appreciative of the recommendation and referral. So why were we referred? They were looking for a new direction that was creative but was also thinking about the brand strategy. The problem…
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November 7, 2011, St. Louis – For the fourth year in a row, Kolbeco has been honored with several MarCom Awards for marketing and public relations initiatives over the past year. The international competition, which recognizes outstanding creative achievement by marketing and communications professionals, included over 6000 entries from corporate marketing departments, advertising agencies, PR…
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It’s a word that’s thrown around a lot. It’s often misunderstood, and it’s sometimes feared. But it can, and should be your best friend. What is that word, you ask? It’s STRATEGY, my friends! Strategy matters. It should always come first, and should always be present in every communication decision and tactic you consider. Without…
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Over the years, Kolbeco has been involved in a number of branding campaigns – either for brand new companies, or to refine a brand for existing firms. Some of the folks we’ve worked with have been around for 30+ years, and had just never been able to hone in on it. Regardless of the situation,…
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