If the woman with snakes crawling out of her bra does not do the trick for you, then just scroll on. You have your choice of ill-fitting bikini-clad men who opted out of the Brazilian wax or every permutation of the permed mullet hairstyle you can imagine. There are over 1900 pages on People of Walmart,…
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What do you think of when you hear the term “Ironman?” Personally, I didn’t used to have a very favorable impression of Ironman. After all, I saw their name on cheap sunglasses and watches at discount retailers, and even saw them associated with earbuds (which, by the way, you aren’t allowed to use in an…
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It doesn’t sound right, I know – especially from a St. Louis ad agency. You may be thinking: “If I stop buying ads, how will anyone know about me?” I’m telling you today: stop buying ads.
You can have the best ideas and all the knowledge in the world. And you will get nowhere without knowing your why. At the root of all of the above entrepreneurs’ greatness is an earnest focus on their brand.
There is an underestimated value in what can happen when tangible marketing collateral is at the forefront of a branding effort. There is something to that Mad Men approach of rolling out a piece of creative work.
Color association can be a useful marketing tool if you wish to convey an emotional visual connection. When you utilize the right color, you communicate to your audience who you are, what you represent and how you feel about them
Seven score and ten years ago, Abraham Lincoln uttered ten sentences at the site of the Gettysburg battlefield. Lincoln, who was feeling weak and ill at the time, agreed to give “a few appropriate remarks” before the main address. His brief speech reshaped the rhetoric of our country, solidified the Union’s stance and serves, to this day, as a reminder to the nation about its foundational ideas.
One of the first negative responses I received about my tattoos happened when I was at Missouri State University. I was walking back to my dorm room when a woman threw (literally) a paperback of the New Testament at me. She told me my tattoos were a ticket to Hell. I thought, “You know me because I have tattoos?”
Our first meeting started with “I really don’t understand marketing, or what you do. I’m here because others are telling me I need to ramp up my efforts. I’m not even sure I need to be doing this.”
The Super Bowl happened this past Sunday. In living rooms across the country, you can still smell the crock pot dips and hear echoing cacophony of beer cans cracking open. In St. Louis, sports fans refer to this time of year as, “Don’t pitchers and catchers report today?” You see, the beloved Cardinals have no off-season. And just because the boys of summer are not on the field does not mean that we cannot have headlines about next season’s projections, what baseball caps Tony LaRussa decides to wear or, most recently, penalties for performance enhancing drugs (PED).
