Some call them the good old days of crisis communications. Maybe they were for some, offering a place to hide or a quick news cycle to blow over. These good old days weren’t so long ago, and companies are still adjusting. Consider this: ten years ago when a brand faced a challenge with a product…
Read more
At Kolbeco, our humans are who make us so wonderful. None of us are exactly alike, you certainly won’t find any carbon copy employees here. Our personalities, interests, hobbies and skills all vary, and that’s what makes us a truly unique bunch. What we all do have in common is our passion for our creating…
Read more
St. Louis Small Business Monthly (SBM) has named Kolbeco a finalist in the 2017 Best in Business Awards for Best PR Firm. This is the eighth year in a row that Kolbeco was included on the list, and the third time the firm has received a finalist award. The Best in Business feature is a…
Read more
Dear Diary, Have you heard about the hottest trend in the marketing industry? Many companies are gaining confidence about using this strategy, but most have yet to explore it. Regardless, it’s continuously gaining popularity among consumers. What is this fascinating thing, Diary? It’s influencer marketing. What is Influencer Marketing? Influencer marketing is the action of…
Read more
All entrepreneurs start their business with a passion for what they do, and a vision for what that business could become. Perhaps it’s a dream to forge a new path in an industry, develop a life-changing product, or somehow follow in the footsteps of someone you admire. Regardless of the reason, at some point you…
Read more
When we’re talking about a website the term SEO comes up a lot… Search Engine Optimization. You know what it stands for and you know that you need it, but how do you GET it? What really goes into optimizing your website for organic search? The answer is simple, and not so simple at the…
Read more
You still see them every so often – those old, unique fast food buildings. Remember when you didn’t have to see the sign to know where you were? The shape and color of the building told you whether it was Taco Bell, McDonald’s, Pizza Hut or Jack in the Box. You spotted the building while…
Read more
It happens to all of us at some point. We get in a funk, whether it be an emotional, physical, mental or work related, these funks are bound to happen at some point. Our friend Dan Duffy recently wrote a Huffington Post article about his case of writers block that lasted him nearly 6 months.…
Read more
I’ve always had a special love of visual content in marketing. Images helping to tell a story. And the truth is, visual content is in the backdrop and forefront of our lives constantly – helping us choose a product, convey our feelings or say something about us. And in today’s ever changing technological world, visual…
Read more
