Some call them the good old days of crisis communications. Maybe they were for some, offering a place to hide or a quick news cycle to blow over. These good old days weren’t so long ago, and companies are still adjusting. Consider this: ten years ago when a brand faced a challenge with a product…
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Dear Diary, Have you heard about the hottest trend in the marketing industry? Many companies are gaining confidence about using this strategy, but most have yet to explore it. Regardless, it’s continuously gaining popularity among consumers. What is this fascinating thing, Diary? It’s influencer marketing. What is Influencer Marketing? Influencer marketing is the action of…
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Ambassadors are the best. I love them, and if you know what’s good for you, you should too. I wrote a blog in April 2015 (OMG I can’t believe it’s been 2 years!) about the power of ambassadors and brand advocates. Two years later I can say that this still rings true, now more than…
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What do you think of when you hear the term “Ironman?” Personally, I didn’t used to have a very favorable impression of Ironman. After all, I saw their name on cheap sunglasses and watches at discount retailers, and even saw them associated with earbuds (which, by the way, you aren’t allowed to use in an…
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Fun fact about me: I really like makeup. I’m not saying I paint my face up like Mimi from the Drew Carey show, but I enjoy testing out new makeup, doing friends’ makeup for special events and watching tutorials online. When I want to try a new product, the first thing I do is go…
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