“We want to stand out from the competition. We’re really different, so be as creative as you can so we can stand out.” This, in a nutshell, was what a client told us once. We had done the discovery, thought we had really honed in on who they were, and what their story was. They…
Read more
So, you have a degree in marketing, communications or public relations. What does that mean for entering the workforce? The harsh reality is that in many employers’ minds, it may not mean all that much, as a large number of people with college degrees have no practical experience and/or meaningful internships. Of the resumes…
Read more
Hip hop pioneer Chuck D. once said, “Don’t believe the hype.” Since I was a youngster, I have always tried to live my life by these words of perspicacity. What exactly do I mean by “hype,” you ask? It is when a person gets caught up in the minutiae of a situation and they refuse…
Read more
There was no “Hi” or “Hello” when I picked up the phone – just, “So what’s your damn excuse?” I am used to coming up with excuses. The trouble was that I was not even sure who it was. “I sent you an email about our 20th anniversary party, and you didn’t show up. You…
Read more
Today’s lesson is: proofing. It’s a fast-paced world and people are always on the move – and wanting things, well, yesterday. We St. Louis agency folks are always striving to do our best to provide a product that is awesome, gives you confidence, and is done in a timely fashion. But I cannot stress the…
Read more
I really want to make this short and sweet, but we will see how this goes… I’m never shocked in this day and age, when clients are looking for inexpensive ways to market themselves. The economy has been a rollercoaster ride for us all. However, I am shocked when I see businesses choosing not to…
Read more
Face it. We all suffer a little from what’s been defined as “Shiny Object Syndrome.” You know, that need for bling, sparkle, and the excitement that it brings. While I love wearing that big, sparkly ring and wrapping myself in a wildly printed scarf when I go out on Saturday night, they are certainly not…
Read more
When deciding the annual man weekend trip, I received an invite to the Brickyard in Indianapolis. If you know me, my idea of a man weekend is typically out in the wilderness. But I thought this would be a new experience. We arrived in Indianapolis the day before the race and we decided to walk…
Read more
Did you know today is National Thank You Note Day? No? Yeah… Neither did I! But apparently it is – and it makes me think – when was the last time I received a bona fide, real-deal thank you note? I really think they’re a lost art. So much so, that the simple act of…
Read more
Warning: The following blog post may contain a splash of surliness with a pinch of shameless crowing. Reader discretion is advised. Over the past few years I have noticed many in the social media spectrum proudly proclaiming the death of the press release. Their reason, you ask? That social tactics such as blogging, Twitter and…
Read more
