Self-Proclaimed Brand Geek Uncovers Why Overzealous Marketing Makes Branding Irrelevant It was a morning like any other. I woke and started my normal routine. In the bathroom, I grabbed a Kleenex® to wipe my nose. I fished a Q-Tip® out of the container on my counter. I applied a Band-Aid® to the index finger I…
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It seems like there is a 5K almost every weekend in the St. Louis area. They have become so ubiquitous that each one has to try to out-do the last in terms of a unique theme – mud runs, obstacles, zombies, underwear, color, foam, pestilence and pepper spray. The gimmicks have become so outlandish that…
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The media landscape has changed quite a bit over the last few years. Newsrooms are shrinking, traditional newspapers and magazines are getting smaller, and reporters must keep up with more demands and more channels of communicating the news than ever before. It is this changing environment that has led many brands, large and small, to…
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Working for a domestic violence shelter was a learning experience; not just for myself as a social media and PR intern, but for the shelter as well. Lydia’s House is the only program in the St. Louis area providing confidentially located, stationary transitional housing for victims of domestic violence and their children. The mission is…
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Our first meeting started with “I really don’t understand marketing, or what you do. I’m here because others are telling me I need to ramp up my efforts. I’m not even sure I need to be doing this.”
By Genesis Shawkey Festivals, fundraisers, and other special events are great ways for businesses to interact with members of their community. They also allow the business to give back or support a cause, which can help show people what the business is all about. As an intern at Kolbeco, I got the exciting opportunity of…
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It’s an exciting time. You have a company and go through the process to name it. You create a logo you are proud of to tell people who you are. You print business cards, create a website, launch a marketing campaign and boom – you’re off! But there is more to branding than all of…
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]Legal Disclaimer: Scott wrote this while drinking three cups of coffee. It was not Starbucks brand. Of his coffee expenditures, 90% goes to Kaldi’s. He has never been to Exit 6. He suspects his attorney has been to Exit 6, and his attorney has great taste in coffee and beer (This is Scott’s opinion only,…
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I wanted to avoid writing the obligatory Top 5 ___ of 2013 blog post, but I just couldn’t help myself. As the year draws to a close, I thought I would take a few moments to acknowledge some of this year’s viral marketing campaigns that thoroughly impressed me. #3 Ship My Pants – Kmart Apparently,…
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In an unofficial survey of local editors, I found they deleted, on average, a total of 60 emails each day without reading them. Most of them with a headline such as this: MEDIA ALERT: RDC 10 to Replace Rival GTR 7 Lift Kits in Area Locations. The Next Google Changes the Internet Local Company Gives…
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