I was talking with a client the other day about his advertising campaigns when a very interesting comment came up. My client told me that one of his customers had said something along the lines of “Well, I guess I don’t need me to refer any business your way. Looks like you’re doing pretty well…
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I’ve only been a member of the Kolbeco Crew for about two months (You might wanna check with Erin Celuch to see if it’s official) and they’ve already let me in on ALL their secrets. I’m not talking about how Scott Kolbe keeps his boyish good looks. No, I’m talking about our secrets to success.…
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We recently met with a prospective client that was referred to us by one of St. Louis area’s talk radio stations. We are always appreciative of the recommendation and referral. So why were we referred? They were looking for a new direction that was creative but was also thinking about the brand strategy. The problem…
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If you live and breathe, chances are you’ve heard of Pinterest. According to Experian Hitwise, a tracking service for online trends, Pinterest is the fastest growing social media site EVER. They launched in March 2010 and have been growing like wildfire ever since. Pinterest can be an amazing tool for promoting your business and gathering…
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Do you know what I really hate? Regional accents? Mayo? Windows Vista? The word “Fiancé”? Well, of course I hate all those things, who doesn’t? However, there is something I hate even more: people that measure social media by “Likes” and “Follows”. Since the dawn of Facebook marketing, every social media “expert”, “ninja” and “guru”…
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As Joseph Pine and James Gilmore said in their 1998 book, The Experience Economy, “Work is theater and every business is a stage.” It’s something every business should take to heart, and it’s something that we always stress in branding campaigns. The experience is your brand. With this in mind, I’d like to share a…
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YouTube is so much more than a video hosting site—it’s a virtual storybook. A place where businesses can share their stories and highlight what makes them unique.
I want to address the “business card”. Recently, a card was handed to me that literally made me pause for a second after the guy left (a guy who, like so many others, ignored the non-solicitation sign in our front window).
Last week, McDonald’s came under a great deal of fire for airing a radio ad which claimed that trying one of their new menu items was less risky than, among other things, petting a stray Pit Bull: Knowing that Kolbeco is an office full of dog lovers (and as a disclaimer, yes, we do have…
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Question: So what happens when you have a culture at Kolbeco that really embraces helping dogs in need? Answer: People ask for help when their dogs are lost. A friend of ours called Saturday afternoon, very worried because his son had lost his dog, Bailey, at nearby Quail Ridge Park in Wentzville. Knowing how involved…
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