“I think we need a video.” Every day, agencies and in-house marketing teams have conversations with clients and colleagues that start with that statement. It’s not always a video. Sometimes it’s a podcast or an eBook. Sometimes, even in 2023, it’s a postcard. And sometimes it ends up being true. But it can be a…
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There’s that saying that “if you don’t tell your story, someone else will,” and in this day in age there’s more truth to that than ever with the capability to tweet something just as fast as the words were spoken. For some people that can be intimidating because we all want a moment to sit…
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It’s no surprise video marketing is on the rise and 2019 is the year to get visual. Data shows it’s the way people are choosing to consume and retain information. According to HubSpot, 78% of people watch online videos every week and 55% view online videos every day. It’s clear that video is the way…
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Social media marketing continues to change at lightning speed. All platforms are over saturated with marketers and brands dying to reach their audiences, and at the same time consumers are becoming highly skeptical and disengaged about branded content. It’s increasingly difficult to capture the attention of those we want so badly to engage with. Here’s…
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