In this day and age, everyone and their grandmothers (literally) are on social media. The masses are obsessed with sharing any and all thoughts that come across their minds at any given time with the public. More often than not, there are folks out there in the social sphere voicing very “interesting” opinions. If you’ve…
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It’s not an uncommon scene to witness me wandering the halls of Kolbeco, popping into offices and asking questions like: Do you have a pair of fuzzy slippers? How about an orange marker? Who has a football? Where are the Doritos and beer? At first, my team members at Kolbeco would laugh, or look at…
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Since the dawn of the social media age, marketers have been working hard to leverage it as a means to communicate with customers and ultimately, sell them product. Often times marketers are trying to use social media as an extension of traditional marketing efforts, broadcasting advertising messages like … “Come in for our latest sale,”…
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“I hope you know that this will go down on your permanent record …” -The Violent Femmes, 1983 During my grade school and high school days, there was no statement that instilled so much fear as that of a mark on your “permanent record.” As an adult, I can say that I honestly have no…
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Coming up with a great idea or concept for your social media and content marketing efforts takes time, critical thinking and brainstorming. After all, good strategy demands that content is engaging, speaks to your audience, and produces results for your brand. Producing those great ideas is a significant responsibility. What if there was a way…
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Even though I’m a graphic designer by trade, I like to read articles and educate myself on the goings on of the social media and digital world so I can more effectively collaborate with my team. And it helps me see the campaign goal as a whole and how each piece contributes. This week I…
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