“I think we need a video.” Every day, agencies and in-house marketing teams have conversations with clients and colleagues that start with that statement. It’s not always a video. Sometimes it’s a podcast or an eBook. Sometimes, even in 2023, it’s a postcard. And sometimes it ends up being true. But it can be a…
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It’s a classic story, the “crazy” inventor tinkering in his garage day in and day out, who suddenly becomes a household name. How many times have we heard this tale? Think back to some of the inventors such as Edison, Tesla, Westinghouse, Goodyear and Blakely. All of them operated in a similar manner. They had…
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We all love Google Analytics, right? It gives us an abundance of data, but it can be hard to sift through it and know what to truly focus on. In my recent blogs, we’ve looked at the hidden potential of your analytics and we even took a closer look at bounce rates. This time we’re…
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Having great content has always been an essential cornerstone of marketing, and as the industry has changed, that has not. However, when it comes to writing content to go on your website, it’s important to make sure your content is not only aimed for your target audience, but that it is optimized for search engines…
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Successful marketing involves the telling of a story through images and words. And in some cases, more so in the visual as opposed to the verbal, thus photography plays an important part. And while there are more and more amazing affordable stock image sites available to utilize, there is an argument to be had on…
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Previously on “What I read on the internet”, I wrote about an article I read discussing whether or not taglines still have relevancy. This made me quite sad, because I love them oh so much! And then took a little dive into explaining the difference between taglines and campaigns. This time around I’d like to…
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Here is a little-known fact about me. I’m a tagline junkie. I love them. I secretly love coming up with them. Sometimes they just fly out of my mouth. Other times I slide them in when I’m working on marketing materials or websites for clients. When I was a child, I used to make up…
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In my last blog, I talked about Web Visibility, which is the umbrella term we use for how people find your site through the web. That can include SEO, which is optimizing your site to make it easier for search engines like Google to find. It also includes paid web ads, social media, email, and…
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Recently, my husband and I started house hunting. Where did we start looking? Why, online of course. Funny thing is, online all you have to go off of is a set of pictures and a few key sentences. Granted, people don’t buy houses online, they have to go in person and see them and then…
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Everybody loves free, right? Web traffic is no different. Why pay to be found in Google’s search results if you can be found there for free. But is it really free? When we think of search engine results, we tend to break them out into two categories – the paid results at the top and…
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