In the world of marketing, people have looked for the easy way to automate marketing and sales, and with the onslaught of marketing automation software the ability to do so has become relatively easy. The reality is, it may work for some industries, but the way many businesses are approaching it is atrocious. At its…
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If the woman with snakes crawling out of her bra does not do the trick for you, then just scroll on. You have your choice of ill-fitting bikini-clad men who opted out of the Brazilian wax or every permutation of the permed mullet hairstyle you can imagine. There are over 1900 pages on People of Walmart,…
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A few years ago, my parents retired and bought a place in Florida (because according to Seinfeld, that’s what you’re supposed to do when you retire). When they took ownership, they found that the previous owner had left an entire room lined with bookcases full of books. There were interesting books about Henri de Toulouse-Lautrec,…
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Currently, I have 4,737 unread emails in my personal inbox. I wish I could say I was lying, but what good would that do? Obviously, I am a junk collector and I suspect I am not completely alone in this…. or maybe I am, but I think we can all relate. We get bombarded with…
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The situation below is completely true and yet completely fiction: You’re on one side of a quickly Windexed boardroom table. You had accepted the offer for coffee when you arrived, and it is half-full now, cold, sitting in front of you. Across from you are three to five people. These people are your potential clients.…
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Now, more than ever, photographs fill our lives. Entire wordless conversations take place via Snapchat and Instagram. What we eat, who we love and what we hate. The captured image – filtered, stickered and altered – has become a language all its own and a shortcut to emotional connection. I’m guilty of this – being…
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What do you think of when you hear the term “Ironman?” Personally, I didn’t used to have a very favorable impression of Ironman. After all, I saw their name on cheap sunglasses and watches at discount retailers, and even saw them associated with earbuds (which, by the way, you aren’t allowed to use in an…
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The internet is waiting for a bit more humanity and your brand can provide it…and it can go viral. You can become kindtagious.
I never thought I’d say this, but I love teaching. When I’m in front of a room of professionals or students, I’m surrounded by people hungry to expose themselves to something new. That intellectual curiosity is inspiring, so I rarely turn down a request to give a presentation. My favorite moments are when I get…
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The journalist in me wants your truth. And the PR guy in me wants your confidence. And, if you decide to unleash f-bombs or you say something inaccurate out of emotion, I would rather clean it up than ask you to lie.
