The problem: Flat World Supply Chain is an aggressively-growing third party logistics company based in O’Fallon, Mo. The partners had left their corporate jobs to pursue their passion for making the world of logistics easier to navigate. They invested heavily in technology and software development to create a seamless platform for manufacturers and growing businesses…
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You open the Wall Street Journal, and you can’t believe its happened again. That competitor you despise is once again receiving undue attention. And you know he is just full of it. He hasn’t invested in his offering like you have. And you have been there to pick up the pieces when he has left…
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Tis the season for the Fall Freakout over anything minutely related to “pumpkin spice.” The mere announcement that pumpkin spice lattes are coming at Starbucks causes many in the yoga pants wearing community into a fitted frenzy. Beer lovers wait feverishly at the turn of the fall leaves for their beloved pumpkin beer to hit…
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One state in particular has a cult following and you can see their state flag throughout the world. What state is that you ask? It is Colorado. But when you see their flag, it isn’t only flying high next to a bunch of other flags. It is on people’s hats, shirts, hoodies, socks, bikinis… You…
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I don’t know what it is like at the Volkswagen offices as of late. But it must smell a lot like a funeral. A few weeks back, the news broke that VW had purposely tried to defraud their customers and governments with the environmental claims of some of their vehicles. Then they lied about doing…
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Most of the time, when I talk about a brand making an emotional connection, I’m concerned with connecting to a chosen audience. But what about you, a business leader, being emotionally connected to your own brand? After all, it all starts with you and your team, believing in your brand promise, living it each day,…
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We have all relied on that familiar GPS voice to guide us, turn by turn to our destination. But what happens when that same anonymous voice deceives you? In my car, it usually goes something like this: Turn right. –Where? Turn right. –There’s no road. Recalculating… –There’s still no road. Recalculating… Make a u-turn. –Where…
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It’s that time of the year…time to look at where your company has been and what projects and goals to plan for in 2016. Maybe part of your planning and budgeting is to replace your dated website with one that into the decade. Your current site had served you well, but as your business has…
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I love Pinterest. Love it. I can lose hours of my day on there. It is so addictive. From recipes of foods I’ll never eat, DIY projects I’ll never make (but insist I want to), fashions I can’t afford, amazing houses and furniture design that is too outrageous to even consider; it has taken days,…
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I’m constantly listening to music. From the time I wake up, driving to work, sitting at my desk, making dinner, I always have music playing. Take away my music, and I’m not a very happy camper. I’m even one of those rare species who still buys CDs. Over the years, some of my favorite bands…
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