Being a mom is such a wonderful journey of love, laughter, tears and fears. I find the scariest part of being a mom is the unknown. Not knowing what lies ahead for my kids, whether good or bad it’s definitely my biggest challenge. Not that I am obsessing over this daily, but I can’t help…
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I hear it a lot. In person, on social media, on talk shows. Regardless of what side of the political spectrum you find yourself on, you think the media is biased. During election season, the discussions become more frequent and more heated. Right now, we’re in a firestorm of accusations of media bias. I’m in…
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About Lofts@Euclid Cullinan Properties is a full service real estate/development company offering residential and commercial brokerage, asset and construction management, investment services, acquisition services, market analysis, site selection and financial assistance. They were founded in Peoria, but the Kolbeco team was first introduced to Cullinan with their Streets of St. Charles project located on South…
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I’m not a typical Millennial. At 24 years old, I purchased my first house. I pay bills with checks instead of online or automatic bill pay. And I think it’s safe to say that I am at least somewhat compassionate and am interested in helping the community, which doesn’t sound like a self-entitled narcissist like…
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Throughout my career I always come across design work that “wows” me and gives me inspiration. And it is always a tall order to follow a designer whose work you have immense respect for. In the case of one of our newer clients, Big Shark Bicycle Company, Kolbeco was asked to design new shirts for…
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Life and business lessons show up in some of the most unusual ways. A new one recently emerged for me after watching the 24 hours of Le Mans, the perennial auto race in France. What unfolded in the closing minutes of the 2016 Le Mans 24 was not only remarkable, but now serves as a principle,…
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About the Client: Founded in 2000, True North Management Services is a turnkey telecommunications company providing leading edge telecommunications services. True North builds wireless networks and offers emergency response services throughout most of the US. What truly sets them apart is their “Band of Brothers” mindset, dedicating themselves to each other and their clients’ best…
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I was in an unfamiliar city in a historic building, exploring the space with a reporter I’d only emailed and communicated with over the phone. As we reached yet another floor, our elevator opened to a darkened space. Rows of abandoned desks were visible. A space that I can imagine was once alive with so…
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About French Gerleman French Gerleman is the region’s leading supplier of electrical, automation, datacom, power transmission and safety products and services to industrial, commercial and construction markets. Marketing Challenge French Gerleman came to Kolbeco in 2014 to discuss their desire for content development and blogging. They were interested in building a blog website and publishing…
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Something I learned in school several (many?) years ago stuck with me. One of my professors said this: “A great marketing effort starts with this one simple question, ‘what do people want?’” He then went on to talk about the fact that goods and services are then developed to give people what they want. That’s…
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