Countless times over my twenty plus years in this field I have run into a common issue – as have many of my colleagues and peers. Companies not owning, or being aware of the need for having, vector file formats of their logos. And the calls usually go the same when I have to call…
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We are all motivated by different things, big and small. That’s what makes the world go ‘round, right? That’s also what drives a big part of marketing; finding out what motivates people. I recently found out that motivation can start small but turn into a much larger, and deeper, commitment. A commitment to myself, to…
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Dear Diary, Don’t think what I’m about to say is crazy, as if me conversing with blank pages isn’t crazy enough, but this is very important. There is another Darren out there, one who happens to have an array of emotions, a crazy sense of style and superhero powers depending on the time of day.…
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I have thousands of pictures on my computer; vacations, school plays, birthday parties. I’m not in 95% of them. I think that’s a reality for a lot of moms, and I’ve accepted my role as the designated family photographer. But I started to notice something else; I had no clue what was happening in some of the…
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Imagine the scene. I’m in the car with my mother, traveling to our destination, when we both realize we’re lost. While being lost may seem like something stressful or frightening to most people, my mother isn’t most people. Her reaction to having no clue where we were: “Pretend we’re on vacation!” What in the heck…
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In our 17 years in business, Kolbeco has worked with a number of companies, big and small. Through all of that we have found some common themes and attitudes among the most successful. They mess up. A lot. Everyone makes mistakes, but the successful business people seem to accept the mistake and move on. They…
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It’s fair to say that the Kolbeco team resides in a realm of organized chaos. This past year proved to be no different for members of the agency with new clients, new employees and new dogs. There are times when things get ruff around the office, no pun intended, but these creatives always manage to…
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….Dawn we now our Christmas ornaments, fa-la-la, la-la-la, la..la…laaaaaaah. Christmas is literally around the corner. Most trees are up, yards and homes are lit, and seasoned shoppers, like Angela, are out grabbing the latest and greatest hot items for the season – Hatchimals. (Don’t hold your breath Haarrmaan kids, she sold your goodies for a…
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Every year, it seems there’s a hot toy that every kid has to have. Remember the days of the Cabbage Patch Kid? The Furby? How does a toy become the “it” thing on a kid’s Christmas list, anyway? This year, that hot toy is the Hatchimal. What in the H-E-Double-Hockey-Sticks is that?? For anyone with…
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There we were, sitting on the edge of the cliff overlooking Horseshoe Bend in Northern Arizona, trying to get just the right angle to fit both of us in the frame and get some of the scenery in the background. One stretch in the wrong direction or one misstep could have sent us careening down…
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