We were recently given the opportunity to speak at two Social Media classes held at the Home Builders Association of St. Louis & Eastern Missouri. As a service for their members, the four-part June Social Media Series set out to educate attendees on some of the hottest topics. Kolbeco embraced the opportunity to encourage and…
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A common question I field from either clients or perspective clients is: “How can we mine leads through social media?” While social media marketing is often filled with trivial metrics such as “Likes” & “Follows” there is one metric that does matter: leads! If you aren’t increasing brand awareness, extending your reach and increasing sales,…
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The technology world often leads with certain marketing tactics for promoting their brand. Specifically: technology, which could include search engine marketing, social media and a host of other online tactics to promote their brand in the digital space. What is interesting is as postage continues to climb and make it harder to market; Google continues…
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Today, I sit at my desk with tears in my eyes writing about a man who wrote so much about the businesses – and people behind the businesses – in the St. Louis area. Rick Desloge was a crafty and witty storyteller who had the ability to see things in a way the rest of…
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There’s no disputing it. Social media has taken the world by storm! The masses have taken to posting, sharing, tweeting and retweeting – from what they had for breakfast to some of life’s biggest moments, people live (and plan) their days through social media. As companies flock to social media outlets, there’s a growing trend…
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I was talking with a client the other day about his advertising campaigns when a very interesting comment came up. My client told me that one of his customers had said something along the lines of “Well, I guess I don’t need me to refer any business your way. Looks like you’re doing pretty well…
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We recently met with a prospective client that was referred to us by one of St. Louis area’s talk radio stations. We are always appreciative of the recommendation and referral. So why were we referred? They were looking for a new direction that was creative but was also thinking about the brand strategy. The problem…
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If you live and breathe, chances are you’ve heard of Pinterest. According to Experian Hitwise, a tracking service for online trends, Pinterest is the fastest growing social media site EVER. They launched in March 2010 and have been growing like wildfire ever since. Pinterest can be an amazing tool for promoting your business and gathering…
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Do you know what I really hate? Regional accents? Mayo? Windows Vista? The word “Fiancé”? Well, of course I hate all those things, who doesn’t? However, there is something I hate even more: people that measure social media by “Likes” and “Follows”. Since the dawn of Facebook marketing, every social media “expert”, “ninja” and “guru”…
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As Joseph Pine and James Gilmore said in their 1998 book, The Experience Economy, “Work is theater and every business is a stage.” It’s something every business should take to heart, and it’s something that we always stress in branding campaigns. The experience is your brand. With this in mind, I’d like to share a…
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