Category: Marketing Insights

Breathing new life into historic Augusta Missouri

The town of Augusta was founded in 1836 by Leonard Harold, one of the settlers that followed Daniel Boone to Saint Charles County. It boasts some breathtaking scenery, with rolling hills, lush trees, river views, and some amazing wine grapes! Augusta’s 300 residents and 50 plus Chamber of Commerce members couldn’t be prouder of the…
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The Anti-Template for Social Media Success

I live my life according to George Costanza – always have, always will. I have a strong affinity for quality architecture, obese wallets and the occasional éclair bar. Also, just like George, I believe in bucking social trends such as spending two months pay on an engagement ring. Who in the heck came up with…
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What’s in a Name: The ActOn Dentistry Story

“I want to show people that dental implants don’t have to be outside their reach. Implants can be accessible to more people. I’m going to make that happen by doing it differently than it’s been done in the past.” This was the vision, and the sentiment that Dr. Matt Slaven came to Kolbeco with. At…
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What does the customer think when you don’t take the high road?

I recently read an article between two local St. Louis attorneys who were participating in a panel discussion about marketing within the legal profession. The two attorneys “let barbs fly” at this discussion. Obviously these two attorneys don’t have the same values when it comes to their businesses. Which frankly is a good thing. If…
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Stop Doing Marketing Stuff

I’m a writer. I don’t think this because I believe myself to be terribly good at it, but because writing is what I naturally do with my thoughts. Most of what I write everyday is crap – inane and boring. It’s also usually weak and self-centered. My fragile ego is thankful that more than 90…
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The Cutting Edge

Clients are always looking for ways to make themselves stand out above the rest. One way we creative folks like to accomplish this feat is by using new or different design methods to help make your materials pop.   From metallic, pearlized, and textured papers, dye-cutting, metallic inks, foiling, embossing, and varnishes—there is a lot…
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I don’t need a marketing firm – I can do my own social media marketing!

So I was perusing some articles looking for something to spark enough inspiration for me to put the pen to paper and write about something that would teach and inspire. Instead, I came across this extremely mind-blowing article on buzzfeed.com.   Apparently, this story is pretty big now, so I apologize if I’m the last…
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Stand Out … Unless You’re OK with Being Just Another Face in the Crowd

“We want to stand out from the competition. We’re really different, so be as creative as you can so we can stand out.” This, in a nutshell, was what a client told us once. We had done the discovery, thought we had really honed in on who they were, and what their story was. They…
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Degrees need another ingredient: passion

So, you have a degree in marketing, communications or public relations. What does that mean for entering the workforce? The harsh reality is that in many employers’ minds, it may not mean all that much, as a large number of people with college degrees have no practical experience and/or meaningful internships.   Of the resumes…
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Don’t Believe the Hype

Hip hop pioneer Chuck D. once said, “Don’t believe the hype.” Since I was a youngster, I have always tried to live my life by these words of perspicacity. What exactly do I mean by “hype,” you ask? It is when a person gets caught up in the minutiae of a situation and they refuse…
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