]Legal Disclaimer: Scott wrote this while drinking three cups of coffee. It was not Starbucks brand. Of his coffee expenditures, 90% goes to Kaldi’s. He has never been to Exit 6. He suspects his attorney has been to Exit 6, and his attorney has great taste in coffee and beer (This is Scott’s opinion only,…
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I wanted to avoid writing the obligatory Top 5 ___ of 2013 blog post, but I just couldn’t help myself. As the year draws to a close, I thought I would take a few moments to acknowledge some of this year’s viral marketing campaigns that thoroughly impressed me. #3 Ship My Pants – Kmart Apparently,…
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In an unofficial survey of local editors, I found they deleted, on average, a total of 60 emails each day without reading them. Most of them with a headline such as this: MEDIA ALERT: RDC 10 to Replace Rival GTR 7 Lift Kits in Area Locations. The Next Google Changes the Internet Local Company Gives…
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We always tell people that a brand isn’t your logo, your tagline, or really even who you say you are. A brand is all about the feeling you project, and the emotional connection the audience experiences. There are many examples of great brands out there, but hey, it’s the holiday season! So let’s take a…
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I recently facilitated a session at an Experts 4 Entrepreneurs half-day seminar on growing your business. While we all helped a lot of entrepreneurs with some great ideas from social media to setting up processes that day, one speaker in particular stood out. That was Tom Ruwitch, the founder of MarketVolt, a web-based email marketing…
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On more than one occasion, I received a message such as this: Client: We are having difficulties with our web company and we’d like to move the website over to Kolbeco. See below for my domain name. So, when can you have that done? Should be just a a day or two, right? Will you…
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How to Effectively use Promoted Posts on Facebook As the resident social media dude, it is my responsibility to devise social strategies that will spark conversations and ignite brands. This is accomplished by carefully examining every aspect of the overall social plan and then determining which tactics might need a separate strategy. Take Facebook promoted…
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We pay a lot of attention to paper in our daily lives. Toilet paper that is. They talk about how soft it is, how absorbent, how strong, is it textured, woven. I even found a segment on The Talk. Commercial after commercial about what kind is best. And let’s be honest – we ALL have…
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In the rating of the least respected jobs, journalists generally come in right behind lawyer and actor. Reporters who have spent more than one month trying to cover stories will be acutely aware of this. Not because they look at Forbes magazine job ratings, but because they are used to encountering ire, resentment, frustration and…
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Big brands have a lot of money and marketing horsepower behind them – which they use to make an impact through large advertising campaigns and high-profile sponsorships. Think of brands that buy full-page ads in multiple daily national papers, run intense nationwide TV campaigns, and have their names on stadiums, golf tournaments or bowl games.…
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