You are a person with creative means, so know two things: You are not alone in your desire for creating something remarkable, and we are counting on you. Do not accept circumstances as reality. Circumstances are fleeting.
Before the food arrives, you are ready to ask for the check. That is because this guy that your friends said was “perfect for you” is actually not at all. And not just based on shallow criteria. He interrupts. He boasts and overshares. And he hasn’t asked you one question since you sat down.
It’s a proud moment. You stand with your parents, sweating in the summer heat with your degree in hand. You are ready to conquer the world. Those marketing classes prepared you for the real workplace, right?
Self-Proclaimed Brand Geek Uncovers Why Overzealous Marketing Makes Branding Irrelevant It was a morning like any other. I woke and started my normal routine. In the bathroom, I grabbed a Kleenex® to wipe my nose. I fished a Q-Tip® out of the container on my counter. I applied a Band-Aid® to the index finger I…
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It seems like there is a 5K almost every weekend in the St. Louis area. They have become so ubiquitous that each one has to try to out-do the last in terms of a unique theme – mud runs, obstacles, zombies, underwear, color, foam, pestilence and pepper spray. The gimmicks have become so outlandish that…
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The media landscape has changed quite a bit over the last few years. Newsrooms are shrinking, traditional newspapers and magazines are getting smaller, and reporters must keep up with more demands and more channels of communicating the news than ever before. It is this changing environment that has led many brands, large and small, to…
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Working for a domestic violence shelter was a learning experience; not just for myself as a social media and PR intern, but for the shelter as well. Lydia’s House is the only program in the St. Louis area providing confidentially located, stationary transitional housing for victims of domestic violence and their children. The mission is…
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Our first meeting started with “I really don’t understand marketing, or what you do. I’m here because others are telling me I need to ramp up my efforts. I’m not even sure I need to be doing this.”
The Super Bowl happened this past Sunday. In living rooms across the country, you can still smell the crock pot dips and hear echoing cacophony of beer cans cracking open. In St. Louis, sports fans refer to this time of year as, “Don’t pitchers and catchers report today?” You see, the beloved Cardinals have no off-season. And just because the boys of summer are not on the field does not mean that we cannot have headlines about next season’s projections, what baseball caps Tony LaRussa decides to wear or, most recently, penalties for performance enhancing drugs (PED).
It’s an exciting time. You have a company and go through the process to name it. You create a logo you are proud of to tell people who you are. You print business cards, create a website, launch a marketing campaign and boom – you’re off! But there is more to branding than all of…
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