There is an underestimated value in what can happen when tangible marketing collateral is at the forefront of a branding effort. There is something to that Mad Men approach of rolling out a piece of creative work.
Marxkors’ experience sheds wisdom on something that is true for any worthwhile, creative endeavor: It is amazing what can be created when serving the vision trumps personal glory.
The hot topic in journalism and marketing is figuring out how to appeal to Millennials these days. The problem is that 80 million people can’t all feel the same. In fact, they don’t. Yet marketers are strategizing as though Millennials have the same psychographics and belief system.
Many businesses are turning away from traditional forms of marketing – direct mail and print advertisements to focus time and money on email marketing. These businesses are more willing to embrace what’s new and hot in marketing in the hopes of reaching their target audience.
Tell me I’m not the only one. It happens every time I plan an event. Picture this … you’ve done weeks of prep work, everything is set up, you and the hosts are waiting. It’s 30 minutes before start time. Right now it’s empty. There’s that brief moment where you wonder how it’s all going to go off. And then this happens…
Sometimes you are wiser to say nothing at all. And, most of the time, that discretion shows your company’s social intelligence and wisdom.
Clickbait – aka “what pageviews are made of” – has become less a trend and more business-as-usual for headline writing both on and off of social media. But what is the cost to your content or the authenticity of your words? In the second part of our series, The Debate on Clickbait, Scott Kolbe takes on the effect of clickbait on marketing.
Clickbait – aka “what pageviews are made of” – has become less of a trend and moreso business-as-usual for headline writing both on and off of social media. But what is the cost to your content? Creativity? Award-winning journalist David Sheets takes on part one of our two-part series, The Debate on Clickbait.
Tomorrow will be the final day of Tim Ezell’s fun and whacky run on Fox 2, so I couldn’t help but do a little reminiscing about the entertaining ways we worked together over the years. From negotiating with Busch Stadium to get him in for a segment after a barbecue snafu a few weeks earlier…
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Color association can be a useful marketing tool if you wish to convey an emotional visual connection. When you utilize the right color, you communicate to your audience who you are, what you represent and how you feel about them
