In the Golden Age of advertising, you could simply stress the benefits and features of a product to get a sale. In today’s modern advertising world, it’s important to appeal to the customer in some way to get their attention, whether that is humor, emotion, shock and awe or by humanizing the brand. All of the ads the KolbeCo team have chosen create a narrative that compels you to feel something; they all have a bigger purpose than sales.
For all of the criticism of the media (and media should be criticized), there is no reward when they perfectly deliver a story – that is just the expectation. Don’t do these things unless you want to piss off the media.
We all grew up listening to our parents and grandparents talk about how things were “back in the day.” You know, those stories where they walked to school uphill in the snow, both ways. I’m not sure exactly when it happened, but I’m finding myself using this phrase a lot lately. It’s hard for the…
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So many factors contribute to the success of email marketing campaigns. Some are not in your control, but here are some secrets to help you maximize the effectiveness of the things you can control.
How are a majority of customers viewing your website? That led to other questions: what percentage of customers will be viewing the website on an iPhone, or an iPad for that matter? 50 percent? Or is it more like 80 percent? In a growing number of cases, it might actually make more sense to be starting small and going big, as opposed to the opposite many of us have been trained to do
When you first hear Pinterest, I can almost guarantee I know what pops into your mind. Wedding planning, recipes, fashion and home decor. Am I right? Well then, you’re not using Pinterest for everything this social media platform has to offer.
Pageviews are sales leads. There is a human on the other side of that click, and your ability to engage that person in a meaningful way is the full measure the success of your marketing efforts. They may not pick up the phone and call, but they did not wonder onto your site without some degree of interest.
Crossing an ocean to discover new lands. Putting a man on the moon. These are among the ideas, the dreams, that once seemed impossible to many. I can relate to this because I, too, have had ideas and goals that many have a hard time understanding.
It doesn’t sound right, I know – especially from a St. Louis ad agency. You may be thinking: “If I stop buying ads, how will anyone know about me?” I’m telling you today: stop buying ads.
You can have the best ideas and all the knowledge in the world. And you will get nowhere without knowing your why. At the root of all of the above entrepreneurs’ greatness is an earnest focus on their brand.
