Category: Marketing Insights

Create Raving Fans for Your Brand

Fun fact about me: I really like makeup. I’m not saying I paint my face up like Mimi from the Drew Carey show, but I enjoy testing out new makeup, doing friends’ makeup for special events and watching tutorials online. When I want to try a new product, the first thing I do is go…
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Design Trends: Is Print Dead or Alive?

When I toured the Art Institute at Streets of St. Charles, I had no idea what to expect. When I think of artists, I always envision them with paint brushes sitting by a stream drawing happy trees. Yet this particular tour showed me how wrong my preconceived notions were. I got to learn more about…
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Kolbeco’s Jeremy Nulik Presents “Start with The Why” at the St. Louis Business Expo

So many entrepreneurs and marketers feel like their ideas and their business don’t get any respect. From the media to employees and even spouses (respectively), they face constant negativity, and, even worse, boredom. But those same entrepreneurs also have difficulty crafting their story in a way that would demand any respect. The path to greater…
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Top 5 Marketing Pet Peeves

It was a great product. I had used it for years. It kept my crazy hair smooth and smelled good too. At the store, I always knew where my beloved big orange bottle of shampoo would be. Then one day, the unthinkable happened. They changed the packaging! I knew the brand, but didn’t know what…
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BOOK REVIEW: 4 Pieces of Wisdom from Happywork by Chris Reimer

Before I begin, a disclaimer: 1. Chris Reimer is a friend of mine, and if that did influence this review, it was only in that I can be more straightforward. 2. I have not a great deal of affection for business parable books – prone to whimsical characters and poor dialog. I usually find them…
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Why You Shouldn’t Use WordPress

About 10 years ago in a remote basement not too far away, a group of developers were committed to creating the most intuitive way to build websites and blogs they could imagine. Fast forward to today, and that basement creation is now WordPress, one of the leading content management systems (CMS) on the Internet. At…
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Vanilla Ice: Elevator Speech Expert

The three steps to more effective networking come from none other than Vanilla Ice: Stop. Collaborate and listen.

For All Who Said They Were Gonna Be “Facebook Free in 2015” (And Failed – Publicly)

Facebook can be a great place to catch up with friends and share news about your life. Before you take that Facebook vacation (that will never really happen), think about how you use Facebook and what you look to get out of it. If you’re not happy with what you see, change it.

How Far Can You Push Your Creative?

How far could our creative team go to give people a chuckle? How far would the client be willing to go?

Make Everyone Feel Important: What We Learned from Virginia Kerr

Some big changes happened in 2014 regarding St. Louis media. And one of the biggest moves that we know will affect us here at Kolbeco is Virginia Kerr’s decision to leave Great Day St. Louis. Over the past years, we have gotten to know Virginia as more than an excellent journalist. It turns out the…
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