Do you know the difference between brand image and brand identity? Most people use them interchangeably. But one refers to how your brand is perceived, and the other refers to how your brand is represented, a subtle but important difference. This blog will cover the differences between the two, common pitfalls in developing brand identity,…
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While working as part of an in-house digital marketing team, I once had a product manager ask me “Can you help us get better reviews online?” I thought about it for a second before answering him “No.” He didn’t love that answer, but it was the truth. People don’t leave positive or negative reviews because…
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“I think we need a video.” Every day, agencies and in-house marketing teams have conversations with clients and colleagues that start with that statement. It’s not always a video. Sometimes it’s a podcast or an eBook. Sometimes, even in 2023, it’s a postcard. And sometimes it ends up being true. But it can be a…
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Sometimes, our industry gets a bad rap. But we’ve kind of earned it. We’ve peddled such fallacies as certain soaps will make you more beautiful, certain candy bars are better at satiating hunger, and certain cigarettes provide better throat protection against irritation and cough. Seriously. That one’s real. But we’ve come a long way, haven’t…
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My wife Lauren and I were recently on our boat where we spend many weekends on the water with friends. This particular weekend was our 22nd wedding anniversary and like all special occasions the goal was to relax and celebrate without the stress of work or life. We spend a lot of time on our…
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Much to the surprise of my mother, I’ve turned out to be a pretty darned good cook. Her idea of cooking is visiting the Dierberg’s deli, putting her finds in a big bowl, and sprinkling paprika or parsley over the top of her dish. Voila. She’s got “homemade” fare to add to the family holiday…
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It’s September, which means for me and my friends that it’s time to break out the fall decorations. Granted, we all do it a little differently. One of my friends didn’t wait this long and got her plaid blankets and apple cider candles out on August 3rd. Another waited until the first week of September…
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It’s Erin – fresh off my STL stay-cation. Sadly, my sinuses were not on board with taking a literal vacation, so for the first half of my time off I was bound to my home. The good news is, this gave me time to nap, watch my sub-channels with my Antennas Direct HD antenna, and…
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Have you ever had an idea or vision for something you wanted for your business? You might have even shared it with others as if you had full intentions of making it happen, but it never. What kept you from taking action? Why has your vision not become a reality yet? For fifteen years, I’ve…
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As an entrepreneur (one who works with a lot of entrepreneurial minds every day), I’m often intrigued by the idea of the mindsets and attitudes that must be in place for a person to take a risk. What causes these folks to chase their dreams, set fear aside, overcome great odds, and find success? I’ll…
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