You have your website, you have your ad campaigns up and running, you feel like you’re doing the best you can to get people to find you, but the return still seems low. What can you do? The key thing to remember is that for many people, the journey to converting online is not a…
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You’ve probably heard the expression “look before you leap,” or the more daunting “failing to plan is planning to fail.” They’re words of wisdom that serve as words of warning, intending to make us think before we jump into action. Yes, it’s exciting to “jump into the deep end of the pool” and just start…
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In my last blog, I talked about Web Visibility, which is the umbrella term we use for how people find your site through the web. That can include SEO, which is optimizing your site to make it easier for search engines like Google to find. It also includes paid web ads, social media, email, and…
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Where Google goes, we will follow. With over 2.3 million Google searches each second, it’s easy to see why – Google rules the internet. They do this by staying current and focusing on user experience. Each year Google rolls out hundreds of updates to their system and their page ranking algorithms – Hundreds. Most of…
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As privacy laws and data protection changes globally, it has become more important than ever to make sure your website is equipped with a privacy policy. https://youtu.be/CoR5JpNOhMs As Woody from Toy Story would say: “If you don’t have one, GET ONE!!” What Is a Privacy Policy? It is a legal document that specifies what personal…
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Is your website visible? No, I don’t mean whether or not it shows up on the screen when you type in the web address. Nor am I asking if it’s easy on the eyes. I’m asking if your website is visible among the millions of other websites out there that are relevant to your search…
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As we regularly review website traffic with clients, especially those in service-based industries, we often find ourselves communicating with them that their “team” page is typically one of the top ranked pages on their site. They want to get to know the people they’re doing business with and read a little about what makes them…
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Recently, my husband and I started house hunting. Where did we start looking? Why, online of course. Funny thing is, online all you have to go off of is a set of pictures and a few key sentences. Granted, people don’t buy houses online, they have to go in person and see them and then…
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Many people like to think that art and science live in two totally different worlds. There are even different sides of the brain that control creative thinking versus analytical thinking. So it may seem that the two might be at odds. But there’s at least once place where they exist in harmony, and that’s your…
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The internet, all things considered, is pretty new. Even as the youngest member of the Kolbeco team, I remember waiting to dial-up to connect to the internet. I’m sure some of you can remember farther back than that. With how quickly everything is changing, it can be hard to keep up with whether your website’s…
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