It never feels good to make a bad decision. But do you know what feels worse? Realizing too late that you should have recognized the bad decision sooner. The Kolbeco team is comprised of marketing professionals with a diverse set of backgrounds. We’ve spent time on both the agency and client side of marketing relationships,…
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If you’re a child of the 1980’s, you probably remember this iconic shampoo commercial: Admit it. You repeated the mantra of “I told two friends, and they told two friends, and so on, and so on …” in many settings. Heather loved her shampoo, and there was probably something you loved just as much (or…
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With the closing ceremonies behind us, that’s a wrap for the 2021 (2020) Summer Olympic Games. There’s something special about this event. It brings the world together with athletes competing on behalf of their country and performing amazing physical feats they’ve trained their entire lives for, on the biggest international stage imaginable. Naturally, we’ve spent…
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Whether you have 0 or 100 dedicated marketing employees, your marketing team is probably not as large as you think it needs to be. I am confident that’s true because it’s something we have heard from marketers in companies of all sizes. And to varying degrees, they’re probably all right. After all, the exponential growth…
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How did you spend your summer? It’s a common question this time of year as the kids head back to school and carefree summer fun gives way to cooler temperatures, shorter days, and pumpkin spiced everything. But like everything else in 2020, the answer to that question is anything but common this year. We thought it…
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Two months ago, I sat down with the team at Kolbeco and had a meeting I never thought I would have to have as a business owner. It was March 16th, you know where this story is headed… I had to tell the team the plan for how we would handle the coming weeks in light of COVID 19. While we…
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Thanksgiving stands out among holidays as a time to simply reflect on what we’re thankful for and enjoy a meal with those we love. Everyone has their different Thanksgiving traditions (mostly around food), so this year all of us at Kolbeco got together to share our favorite Thanksgiving foods and why they’re part of our…
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November is the month many of us take a moment to give thanks. We often tend to focus on things like our health and happiness and overlook the simple things that make our lives easier. As an art director at Kolbeco, I’d like to take a moment to focus on something I give thanks often…
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What happens when you take the team captain of a winning college volleyball team and immerse him in the world of marketing? You get a T.J.! We love hearing his stories of how he and his team worked together to rise from being OK into a powerhouse in their division, staying positive, not listening to…
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While most people would say their hobby is gardening, crafting, playing an instrument or sport, I’d have to say I spend quite a bit of my spare time managing my dog’s Instagram account. Yes, you read right. My 3-year-old husky, Ella, has an Instagram account. We typically post weekly documenting her very exciting life as…
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