While working as part of an in-house digital marketing team, I once had a product manager ask me “Can you help us get better reviews online?” I thought about it for a second before answering him “No.” He didn’t love that answer, but it was the truth. People don’t leave positive or negative reviews because…
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“I think we need a video.” Every day, agencies and in-house marketing teams have conversations with clients and colleagues that start with that statement. It’s not always a video. Sometimes it’s a podcast or an eBook. Sometimes, even in 2023, it’s a postcard. And sometimes it ends up being true. But it can be a…
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Content Marketing Institute has a mantra they preach: “Don’t Build on Rented Land.” What exactly does that mean? It means you should never make a social media profile on a platform that you have no control over the centerpiece of your content marketing strategy. Why not? Because the future is unpredictable, and there’s no guarantee…
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Earlier this year, Warner Brothers launched a sequel to their popular 1996 movie Space Jam. Bugs and the usual suspects from the Looney Tunes gang were back, but legendary baller Michael Jordan was replaced by Lebron James and the original bad guy, Mr. Swackhammer, was usurped by a character called Al-G Rhythm, voiced by Don…
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Sometimes, our industry gets a bad rap. But we’ve kind of earned it. We’ve peddled such fallacies as certain soaps will make you more beautiful, certain candy bars are better at satiating hunger, and certain cigarettes provide better throat protection against irritation and cough. Seriously. That one’s real. But we’ve come a long way, haven’t…
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Having great content has always been an essential cornerstone of marketing, and as the industry has changed, that has not. However, when it comes to writing content to go on your website, it’s important to make sure your content is not only aimed for your target audience, but that it is optimized for search engines…
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Readability wasn’t a word that was thrown around much back in my creative writing department at college, but if you asked I probably would have said I was pretty good at it. My professors and classmates liked my writing, what more was there to it? However, once I switched from writing stories to writing articles,…
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When we’re talking about a website the term SEO comes up a lot… Search Engine Optimization. You know what it stands for and you know that you need it, but how do you GET it? What really goes into optimizing your website for organic search? The answer is simple, and not so simple at the…
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Think you need to start your writing at a “blank space?” Think again. I’ve got a blank space, baby. And I’ll write …. Admit it, you’re singing the song in your head. Or maybe out loud. Has your 12-year old joined you in belting out the tune? We know that in Taylor’s case, she’s going…
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Developing and launching a beautiful new mobile-friendly website is a great start. However, if you do not have a plan for ongoing content creation that lovely new website will not continue to deliver a ROI in the form of website traffic. Most likely traffic will tank a month or two after its newness wears off. …
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