Dear Diary, Have you heard about the hottest trend in the marketing industry? Many companies are gaining confidence about using this strategy, but most have yet to explore it. Regardless, it’s continuously gaining popularity among consumers. What is this fascinating thing, Diary? It’s influencer marketing. What is Influencer Marketing? Influencer marketing is the action of…
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Marion Mitchell Morrison. What does that name mean to you? Does it sound tough or heroic? What if I told you that Marion is really John Wayne? That’s right, folks. Marion was his given name but it didn’t quite convey the cowboy, rough-rider style that “the Duke” was known for, so a name change was…
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You still see them every so often – those old, unique fast food buildings. Remember when you didn’t have to see the sign to know where you were? The shape and color of the building told you whether it was Taco Bell, McDonald’s, Pizza Hut or Jack in the Box. You spotted the building while…
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When approaching marketing collateral, web or advertising pieces, copy will play an important role. What you say, and how you say it, can make or break your piece. It can affect the designer and how they interpret what you want to convey from a visual aspect. It can also effect how audience receives the information…
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A fun part of any design process is choosing color. Color will play an important role in many aspects of your marketing and will be very useful when used effectively. For this particular blog I want to talk a little about color and color accents. And no, this is not a Pinterest blog, we’re not…
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The other day at the coffee shop I overheard a conversation between two business owners. They were talking about having a new “brand” designed. It didn’t take long for me to figure out that they were really talking about their logo. They discussed the fact that their “brand” looked tired and out of date. As…
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Kolbeco has been around 17 years. In that time, we have watched some businesses explode and some implode. So, as we have reflected on the successes and failures, we see a common theme. The ability of the organization to develop a clear mission, their brand, the ability to hustle and to think through the details…
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It occurred to me today that I had what I felt was a good topic series for a blog called “Why’d you do that?” to help give folks a little insight into the maddening world of a creative. For those who think we put things together with no rhyme or reason, believe it or not,…
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Terrible grammar, I know. Before you call the grammar police, let me explain. My business mantra is that marketing and operations are connected. What I’ve found is that the aspect of BEING is often forgotten in the world of marketing. What I mean is this: living out your brand (or failing to do so) has…
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Steve Smart to lead Client and Project Management January 20: St. Louis, MO – Kolbeco, a St. Louis-based brand media company, has kicked off 2016 in growth mode with the addition of Steve Smart and his firm, 2Q Solutions Marketing. Smart has joined Kolbeco in the role of Client and Project Manager, and has transitioned…
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