Think of the last time you were in a restaurant. Chances are, you’re deep into reviewing the menu, trying to decide between the pan seared scallops with lemon caper sauce or the chicken marsala when the server arrives and asks the much-anticipated question: “Would you like to hear about the specials this evening?” It’s an…
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So occasionally I like to talk about trends that I’m seeing in my industry. And today one of my favorites happens to be what is, in fact, currently trending across many platforms! Can anyone guess what I might be referring to? Is it unicorns? No, although unicorns and other creatures – fantasy genre are apparently…
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“This isn’t what I signed up for. Big corporations and franchises are killing me. Quality and service are disappearing, and people are being sold ‘OK’ products in well-designed packaging.” This is how my conversation with a local business owner began. He looked defeated, and I could sense that he was concerned about where to go…
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As we regularly review website traffic with clients, especially those in service-based industries, we often find ourselves communicating with them that their “team” page is typically one of the top ranked pages on their site. They want to get to know the people they’re doing business with and read a little about what makes them…
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Recently, my husband and I started house hunting. Where did we start looking? Why, online of course. Funny thing is, online all you have to go off of is a set of pictures and a few key sentences. Granted, people don’t buy houses online, they have to go in person and see them and then…
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So you took the plunge and hired a brand media company to help you and your company surge forward successfully. Congratulations! Very nice move! You are about to embark on an exciting new endeavor. Part of this journey will be meeting with your creative team and giving them a “brain dump” all about you and…
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I love when companies let loose a little when it comes to their approach to marketing. Removing a stiff outer shell makes them seem more down to earth and approachable, and it makes me feel a bit more drawn to what they are selling because they seem like the kind of people I’d like –…
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“We’ve seen a dip in sales over the last few months. Our repeat customers aren’t coming back, and I can’t remember the last time we’ve gotten a referral. Our marketing must suck right now! We need to ramp it up!” I suspect this is a conversation most marketing professionals have faced throughout the course of…
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Seven is a magical number, which means that being named as one of St. Louis Small Business Monthly’s Annual List of the area’s Best Marketing Firms in St. Louis for the SEVENTH year is extra special! “We have an amazing, creative, oddball team here at Kolbeco, and we have the best clients who allow us…
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“When I was your age, we didn’t type our signature in an email, we WROTE it, with a pen, in CURSIVE. And we liked it!” My, how things have changed. Gone are the days of pen to paper. Now I’m typing emails to people and signing my name with a cute font in a pretty…
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