Every year comes with its struggles and opportunities. No year is completely good or bad. But 2020 had a way of challenging that positive, glass-half-full mentality. And while it was likely one of the most difficult 366 day-periods (thanks a lot, leap year) we’ve gone through, hard times have a way of getting us all…
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You know you need marketing help. You have a long-term vision for what your company can become, but you don’t have the time, or the people, or both to get it off the ground. So what’s holding you back? If you’re like a lot of business owners or marketing directors we meet with regularly, you’re…
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Let’s face it. Marketing used to be easier. There were a handful of channels and there was one metric: sales. Did sales go up when we sent the brochure? It’s a win. Did the magazine ad sell 5,000 widgets in Q4? Hooray! Did the discount code radio campaign have a positive ROI? Victory! It was…
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