Last week, McDonald’s came under a great deal of fire for airing a radio ad which claimed that trying one of their new menu items was less risky than, among other things, petting a stray Pit Bull: Knowing that Kolbeco is an office full of dog lovers (and as a disclaimer, yes, we do have…
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It’s a word that’s thrown around a lot. It’s often misunderstood, and it’s sometimes feared. But it can, and should be your best friend. What is that word, you ask? It’s STRATEGY, my friends! Strategy matters. It should always come first, and should always be present in every communication decision and tactic you consider. Without…
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