As we prepare to flip the calendar to January and the start of a new year, we take a look back at our most popular blogs of 2015.
Create raving fans for your brand
Brand ambassadors and advocates are the biggest cheerleaders for your business, and will scream from the rooftops how much they love your company. That’s better than any advertising, that’s more valuable than any PR, it is the ultimate validation and endorsement for your brand. Invest time in turning your fans and valuable customers into ambassadors. It’s time very well spent.
The Kolbeco Worst Picture Nominations
This blog was, I guess you could say, pretty controversial among our Facebook fans. I think it’s safe to say that a few of us received shocked messages along the lines of “I can’t believe you don’t like Top Gun! or “How the hell can you hate on Star Wars? What is wrong with you?”
As you may know, Scott is passionate about many things. Some of his passions include running, the great outdoors, dogs and of course branding. In this blog, Scott takes on the “state” of branding, specifically around the state of Colorado.
My Love/Hate of Pumpkin Spice: A Brand Story
Oh pumpkin spice, once Fall and the cooler weather roll around, there is no escaping the pumpkin spice craze. Erin was inspired to write this blog after many inner office rants about her hatred for the pumpkin spice obsession. Erin might not understand the pumpkin frenzy, but in this blog she discusses the overall branding of pumpkin spice, and how companies have leveraged the spicy trend to their benefit.
If you know Jeremy, then you might know that he is a Patagonia fanboy. He won’t admit it, but we all know the truth. In this blog, Jeremy takes a closer look at how Patagonia proves the power of story, and how branding your company and establishing that story is the best thing you can do for your business.
The November issue of St. Louis Small Business monthly featured the St. Louis area’s Winning Workplaces, a small group of companies who have created happiness within their workplace. Our company culture, and unique ability to bring our four-legged friends to work, landed us a spot on their list of Winning Workplaces. I mean, just look at these adorable dogs, and of course, good lookin’ people.
We hope you all had an amazing 2015, and we look forward to seeing what 2016 has in store. Have a happy and safe New Year!
